Facebook is Now Helping Marketers Fine-Tune Those Ads for Mobile Apps
Performance Marketing
For companies that love to advertise their apps on Facebook during the holidays, the social site has some new targeting options this year.
Quantcast Links Web and Mobile App Data for Ad Targeting
Performance Marketing
Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted.
Office Depot Teams Up With R5 for Back-to-School Campaign
Performance Marketing
Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that [...]
Alcohol Delivery Startup Expands to Denver’s Boozy Crowd
Performance Marketing
Alcohol-delivery app Drizly is launching in Denver today, making it easier for people to get booze to their doorstep within one hour. The app is also available in the New [...]
Target Mobilizes Back-to-School Print Campaign With Image Recognition
Performance Marketing
Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push.
7-Eleven Extends Birthday Celebration With Mobile App
Brand Marketing
As you may already know, July 11 (7/11) is the day convenience store giant 7-Eleven has adopted as its birthday, and every year for the past dozen years the chain, [...]