Mobile app

Amazon Is Dominating Online Retail Going Into the Holiday Shopping Season

Some might say it's Amazon's online world, and the rest of us are just browsing in it.

Carnival Is Using Facial Recognition on Cruises to Help Passengers Buy Photos of Themselves

The next time you take a Carnival cruise, don't be surprised if the brand digitally tags you in photos taken aboard the ship.

DogVacay’s Home Base in Santa Monica Is the Pinnacle of Canine Comfort

As Fidos everywhere come out of the doghouse—literally—and onto their owners’ couches, the demand for pooch-related services has skyrocketed. A sort of Airbnb for the four-legged set, DogVacay’s database of […]

Twitter Is Now Letting Apps Advertise With Video

Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company announced today.

Check Out Uber’s Brilliant Marketing Hack for LGBT Pride Month

If you have your own platform, it never hurts to use it to market your own brand.

Brands Make a Match With Dating Apps

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also top marketers.

SoulCycle Spins Into the Growing Mobile Fitness Market With Its New App

SoulCycle is known—and often parodied—for making spin classes a national craze. Until now, the buzz mostly came from word-of-mouth. But today, the brand launches a mobile app, supported by one of its first-ever marketing videos.

National Baseball Hall of Fame’s App Pings You With Location-Based Facts

With Major League Baseball season less than a week away, the National Baseball Hall of Fame is tapping into sports fans' addiction to their smartphones this

Trojan Turns Sex Education Into a Cards Against Humanity-Style Game

Spring break is in full force for America's college students, and Trojan has a new mobile app designed to turn awkward sex talks into a fun game.

Facebook is Now Helping Marketers Fine-Tune Those Ads for Mobile Apps

For companies that love to advertise their apps on Facebook during the holidays, the social site has some new targeting options this year.