Should You Create a Mobile App?
Performance Marketing
As a marketer, you’ve created a Web page, established a social media presence and even experimented with mobile marketing. Is it time for the next step? Should you create a [...]
Check Out Uber’s Brilliant Marketing Hack for LGBT Pride Month
Performance Marketing
If you have your own platform, it never hurts to use it to market your own brand.
Brands Make a Match With Dating Apps
Performance Marketing
Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also [...]
SoulCycle Spins Into the Growing Mobile Fitness Market With Its New App
Performance Marketing
SoulCycle is known—and often parodied—for making spin classes a national craze. Until now, the buzz mostly came from word-of-mouth. But today, the brand launches a mobile app, supported by one [...]
National Baseball Hall of Fame’s App Pings You With Location-Based Facts
Performance Marketing
With Major League Baseball season less than a week away, the National Baseball Hall of Fame is tapping into sports fans' addiction to their smartphones this
Trojan Turns Sex Education Into a Cards Against Humanity-Style Game
Performance Marketing
Spring break is in full force for America's college students, and Trojan has a new mobile app designed to turn awkward sex talks into a fun game.