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Why This Group of Brands Should Pay Attention to McDonald’s Roll Out of Pokemon Go Ads

Performance Marketing

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game.


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Instagram Ads Now Include Mobile Banners

Performance Marketing

Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts.

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How AOL Used Snapchat as a Recruitment Tool for Millennial Women

Performance Marketing

Last November, AOL was looking for a new way to promote diversity and talent while also getting more millennial women to apply for jobs. Twitter and Instagram seemed like natural [...]

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L’Oréal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens

Performance Marketing

If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oréal Paris is running the first Snapchat [...]

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22 Things From Mary Meeker’s Internet Trends Presentation That Marketers Need to Know

Performance Marketing

Venture capitalist Mary Meeker's annual presentation always gets the tech industry's attention as a gauge of where digital trends and marketing are and where they're headed in the coming years, [...]

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Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Performance Marketing

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of