Facebook’s Messenger App Quadrupled in Under 2 Years to 800 Million Monthly Users
Performance Marketing
Facebook today said that more than 800 million people were using its Messenger app on a monthly basis at the e
Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads
Performance Marketing
Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer.
Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills
Performance Marketing
Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads actually work and become a regular marketing product, [...]
3 Ways in Which the Electric Daisy Carnival Is All About Mobile Branding
Performance Marketing
The Electric Daisy Carnival is one of the biggest electronic dance music festivals of the summer, spanning three days and attracting hundreds of thousands of partiers.
These Are the Digital Trends Everyone in Tech and Advertising Needs to Know
Performance Marketing
One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow.
This Ad Network Says Mobile Growth Is Over for Now
Performance Marketing
After two years of explosive growth in the mobile space, there's at least one player experiencing a slowdown in terms