Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.
At a time when ad formats like banners and interstitials seem to be increasingly less effective, brands are trying to better balance user experience and marketing goals.
Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit Wednesday with independent film distributor Bleecker Street as its first buyer.
Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal.
Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game.
Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers.
Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of.
A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media.
Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns' effectiveness. One of the more interesting elements they'll focus on: audio.
If you are 21 years or older, on Snapchat and looking forward to Memorial Day weekend, Mike's Hard Lemonade has a story for you—about a group of friends barbecuing that become trapped in GIFs.