mobile ads

Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.  

BMW and Major League Soccer Are Testing ‘Expandable Teaser’ Ads

At a time when ad formats like banners and interstitials seem to be increasingly less effective, brands are trying to better balance user experience and marketing goals.

Flipboard Is Now Offering Vertical Video Ads That Act Like GIFs

Flipboard, the mobile publishing app with 90 million monthly readers, is launching a vertical video ad unit Wednesday with independent film distributor Bleecker Street as its first buyer.

Verizon Has Reportedly Bought Yahoo for $4.8 Billion

Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal.

Why This Group of Brands Should Pay Attention to McDonald’s Roll Out of Pokemon Go Ads

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game.

Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen

Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers.

8 Data Points That Marketers Need to Know About China’s Biggest Mobile Player

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of.

Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media.

Snapchat Is Pushing Marketers to Turn Up the Volume and Ditch Silent Ads

Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns' effectiveness. One of the more interesting elements they'll focus on: audio.

New Snapchat Ads From Mike’s Hard Lemonade Imagine a Memorial Day BBQ Trapped in GIFs

If you are 21 years or older, on Snapchat and looking forward to Memorial Day weekend, Mike's Hard Lemonade has a story for you—about a group of friends barbecuing that become trapped in GIFs.