Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads
Creativity
Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.
Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen
Performance Marketing
Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers.
8 Data Points That Marketers Need to Know About China’s Biggest Mobile Player
Performance Marketing
Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of.
Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social
Performance Marketing
A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media.
Snapchat Is Pushing Marketers to Turn Up the Volume and Ditch Silent Ads
Performance Marketing
Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns' effectiveness. One of the more interesting elements they'll focus on: audio.
New Snapchat Ads From Mike’s Hard Lemonade Imagine a Memorial Day BBQ Trapped in GIFs
Performance Marketing
If you are 21 years or older, on Snapchat and looking forward to Memorial Day weekend, Mike's Hard Lemonade has a story for you—about a group of friends barbecuing that become [...]