Skype Rolls Out New Rich Media Ad Unit for iPhone
Performance Marketing
Skype is stepping up its mobile advertising game. The Microsoft-owned company is introducing a rich media mobile placement for iPhone today in select markets and plans to bring advertising to [...]
Razorfish Exec Bolts for Mobile Ads Startup
Brand Marketing
Maximizing one's impact almost always requires a sharp focus. That concept seems to be at the center of Paul Gelb’s decision to leave Razorfish—where he helped the digital shop build [...]
Data Points: News Division
Performance Marketing
With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites.