Twitter Is Giving Brands and Publishers More Insights Into How Their Tweets Perform
Performance Marketing
Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform.
From Desktop to Mobile, Ad Tech Needs All New Tools
Performance Marketing
Building a mobile ad business on top of the old desktop infrastructure is tough work. Just ask Matomy Media Group. The Israeli firm’s CEO Ofer Druker is trying to bring [...]
Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks
Performance Marketing
Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away.
Google Inks Upfront Deal with MediaVest
Performance Marketing
Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, [...]
Did Google CEO Larry Page Just Handle His Last Wall Street Call?
Performance Marketing
Google CEO Larry Page signaled to Wall Street today that he no longer wants to handle routine quarterly calls.
Facebook’s New Custom Ad Tools Target an Audience From Desktop to Mobile
Performance Marketing
Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising [...]