Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads
Brand Marketing
The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to [...]
LinkedIn Opens Ad Platform
Performance Marketing
LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps [...]
Facebook Tops 1 Billion Mobile Users
Performance Marketing
Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans [...]
Yelp, YP Partner in Local Advertising Deal
Performance Marketing
The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, [...]
5 Questions With Twitter’s Global Online Sales Leader
Performance Marketing
Twitter’s Richard Alfonsi, head of global online sales, said that the next mobile ad products on the platform will be ones that drive consumers to act right within their tweets—email [...]
Yahoo Now Powers Mocean Mobile Market
Performance Marketing
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will [...]