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Google’s Vision for the Future of Online Ads (And Where Publishers Fit In)

Media

Last week Publishing Executive hosted the Data, Insight & Revenue Summit, which featured Google’s partnerships manager Felipe Calderon as the keynote speaker. Calderon manages publisher partnerships, and he explained how [...]


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Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

Performance Marketing

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile [...]

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Adblock Plus Develops First Mobile Ad Blocker for iPhones

Performance Marketing

A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the European software company that has shaken [...]

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These 3-D Mobile Ads Are Grabbing Brands’ Attention

Performance Marketing

What if there were a mobile ad that made viewers feel like they were inside a smartphone instead of just looking at one? What if the ad seemed to jump [...]

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Snapchat Says Ads Are Coming This Weekend: ‘We Need the Money’

Performance Marketing

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog [...]

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Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Performance Marketing

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shaza