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7 Advertising Trends That Show You Exactly Where This Industry Is Headed

Performance Marketing

By Garett Sloane

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to [...]

Performance Marketing

Advertisers Say Gaming App’s ‘Winning’ Approach Is Creating More Sales Than Display Ads

By Melissa Hoffmann

Brand Marketing

Mobile Ad Spending Expands, but Still Doesn’t Match User Growth

By Erik Oster