mobile ad spending

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double from this year’s $10 billion to $20 billion in 2016, according to eMarketer’s latest report.

Advertisers Say Gaming App’s ‘Winning’ Approach Is Creating More Sales Than Display Ads

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles of digital advertising.

Mobile Ad Spending Expands, but Still Doesn’t Match User Growth

Smartphones and tablets will this year draw more money from advertisers than the traditional outlets of newspaper and radio, The Wall Street Journal reported.