Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices.
mobile ad networks
After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share.
Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company announced today.
Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile ads that make money for big tech companies, especially Google. This is a huge deal with significant money at stake, but is it a bluff?
Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shaza
Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into its platform.
Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials to smartphones.
The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, will now connect its clients with Yelp.
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,” the companies said in a press release today.
Criteo is bringing its display ad business to mobile apps, the company announced today. The advertising technology firm has been expanding its ability to target its banner ads across mobile for months, and now is testing an in-app banner ad product.