Here’s How Advertisers Will Be Able to Target TV Viewers Who See Competitors’ Ads
Brand Marketing
Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices.
Twitter’s MoPub Welcomes Facebook’s Mobile Ads Into Its Platform
Performance Marketing
Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into [...]
New Ad Exchange Delivers Mobile Video
Performance Marketing
Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials [...]
Yelp, YP Partner in Local Advertising Deal
Performance Marketing
The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, [...]
Yahoo Now Powers Mocean Mobile Market
Performance Marketing
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will [...]
Criteo Dives Into In-App Ads
Performance Marketing
Criteo is bringing its display ad business to mobile apps, the company announced today. The advertising technology firm has been expanding its ability to target its banner ads across mobile [...]