Twitter, Omnicom Deal Combines Mobile Ad Forces
Performance Marketing
Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the [...]
Rocket Fuel Revenue Grows by More Than 100%
Performance Marketing
Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent [...]
Yahoo Now Powers Mocean Mobile Market
Performance Marketing
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will [...]
From Desktop to Mobile, Ad Tech Needs All New Tools
Performance Marketing
Building a mobile ad business on top of the old desktop infrastructure is tough work. Just ask Matomy Media Group. The Israeli firm’s CEO Ofer Druker is trying to bring [...]
Microsoft Opening Up More Ad Inventory to Programmatic
Performance Marketing
Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus [...]
Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks
Performance Marketing
Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away.