Gannett Ramps Up Its Viewability Data as New ‘Gravity’ Ad Units Soar
Performance Marketing
Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads [...]
Undertone Guarantees You Can See Its Ads
Performance Marketing
In the digital ad world, 2013 is thought to be the year the medium finally "grows up" and publishers start only selling ads people can actually see.
Romney Didn’t Crack Top 100 Display Ad List Until October
Performance Marketing
The political ad game is basically over.
Obama Dominating Web Down the Stretch
Performance Marketing
As the presidential campaign trudges into its waning hours, the embattled Mitt Romney and Barack Obama election teams are ramping up their on-the-ground efforts while still flooding local and national [...]
Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics
Performance Marketing
As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics.
Moat Raises $12 Million to Beef Up Online Ad Analytics
Performance Marketing
If you were wondering just how important online advertising analytics will be as digital media continues to evolve, look no further than Moat’s $12 million Series B funding round announced [...]