GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot? The NHL has struck a content-sharing deal with GoPro cameras to offer TV viewers exactly that kind of player point of view this season.

GM: Are You Experienced?

Having elected to sit out CBS’ broadcast of Super Bowl XLVII, General Motors will be conspicuously absent from the National Football League’s grand finale. Instead, the automaker will focus on new beginnings, plotting a kickoff campaign steeped in experiential and social media.