Beleaguered sandwich chain Subway has chosen BBDO as its new creative agency of record after a review. The account will be handled by the agency's New York office.
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]
Damage control is working quickly at Subway. Sources said that former svp of global marketing Chris Carroll is back in the fold in a top marketing role, and the chain is looking at outside agencies for its creative business.
Fitzgerald & Co. is in the casual dining business after besting three undisclosed agencies to become the lead creative shop for Carrabba's Italian Grill, a chain operated by Bloomin Brands.
Digitas, which has spent this year year bolstering its U.S. planning staff, has hired Lesley Bielby in the newly-created role of evp, North America planning.