Mmb

Subway Chooses BBDO as Agency to Guide It Into the Post-Jared Era

Beleaguered sandwich chain Subway has chosen BBDO as its new creative agency of record after a review. The account will be handled by the agency's New York office.

Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]

Subway Reviews Its Creative Business, Hires Chris Carroll in Top Marketing Role

Damage control is working quickly at Subway. Sources said that former svp of global marketing Chris Carroll is back in the fold in a top marketing role, and the chain is looking at outside agencies for its creative business.

Fitzgerald Succeeds MMB on Carrabba’s Italian Grill

Fitzgerald & Co. is in the casual dining business after besting three undisclosed agencies to become the lead creative shop for Carrabba's Italian Grill, a chain operated by Bloomin Brands.

Digitas Taps Lesley Bielby for New Top N.A. Planning Role

Digitas, which has spent this year year bolstering its U.S. planning staff, has hired Lesley Bielby in the newly-created role of evp, North America planning.

Michael Phelps plows ahead in Subway spot

This MMB spot for Subway, which rolled out a few weeks ago (and has upset official Olympic sponsor McDonald's), shows Michael Phelps en route to the Winter Olympics in Vancouver. […]