At a time when ad formats like banners and interstitials seem to be increasingly less effective, brands are trying to better balance user experience and marketing goals.
Seeking to consolidate its appeal among existing fans and reinforce TV viewing habits, Major League Soccer has adopted a new stance for its 2016 promotional campaign. "Stand as one" is the tagline, replacing last year's "Unstoppable" in creative ranging from commercials to digital banners, social skins, player-promo vignettes and other assets.
Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular […]
Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal.
Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim Howard, the energized league may finally get the bump it needs to gain traction with sports fans.
When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are competing against more than 10 professional sports teams (Yankees, Mets, etc.,) for fans not just soccer teams.