MLS

BMW and Major League Soccer Are Testing ‘Expandable Teaser’ Ads

At a time when ad formats like banners and interstitials seem to be increasingly less effective, brands are trying to better balance user experience and marketing goals.

MLS Hopes to Bolster Support Among Fans With a New Tagline and More Mobile

Seeking to consolidate its appeal among existing fans and reinforce TV viewing habits, Major League Soccer has adopted a new stance for its 2016 promotional campaign."Stand as one" is the tagline, replacing last year's "Unstoppable" in creative ranging from commercials to digital banners, social skins, player-promo vignettes and other assets.

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular […]

Heineken Is Cornering the Beer Market for Soccer Fans

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal.

Condé Nast Entertainment Debuts The Scene

Condé Nast Entertainment isn't just making a splash in the digital video space.

Major League Soccer Is Using World Cup Fever to Score New Fans

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim Howard, the energized league may finally get the bump it needs to gain traction with sports fans.

Droga5 Gets Work for New York City Football Club

New York City Football Club has hired Droga5 as its lead creative agency.

New York Red Bulls Bring in R/GA to Boost Profile, Sales

When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are competing against more than 10 professional sports teams (Yankees, Mets, etc.,) for fans not just soccer teams.

Yankees, Manchester City Team Up for MLS Launch

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York.