This Startup Delivers Athletic Entertainers That Millennials Love
Performance Marketing
Brian Selander got his start in politics, helping run Bill Bradley's 2000 bid for president and then serving as strategy chief for Delaware Governor Jack Markell.
Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds
Performance Marketing
In order to meet the growing business-side demand for mobile advertising, Sporting News Media is revamping its offerings to allow for a cross-platform experience. The publisher's homepage takeovers—heretofore only seen on [...]
Despite Domestic Abuse Scandal, The Baltimore Ravens Were a Hot Ticket for Women in ’14
Performance Marketing
Men and women truly have different tastes even when it comes to sports teams.
With New Commissioners, MLB and the NBA Rethink Their Marketing
Brand Marketing
Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.
Why GoPro’s Instagram Strategy Should Catch Apple’s Eye
Performance Marketing
The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov. [...]
Spike Lee Captures the Passion and Personality of Mo’ne Davis in This Stirring World Series Ad
The upstart Kansas City Royals are one of the great underdog stories in recent sports history, a fact further highlighted by the 7-1 pummeling the team received at the hands [...]