Can Social Media Help Major League Baseball Get Younger?
Major League Baseball has an age problem. The 147-year-old league is financially healthy, sure, but younger fans are increasingly hard to find.
7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter
Performance Marketing
For many sports fans, Twitter is still the social media platform of choice.
What Marketers Need to Know From Today’s Apple Event
Performance Marketing
Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.
José Bautista of the Toronto Blue Jays Shares His Favorite Apps and Cereals
Brand Marketing
Specs Age 34 Claim to fame Right fielder for the Toronto Blue Jays; six-time player in the MLB All-Star Game Base Toronto and Tampa, Fla.
ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics
Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City [...]
12 Tweets That Sum Up the Baltimore Orioles’ Game Without Spectators
Performance Marketing
It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries while in police custody and died April [...]