How Bobbleheads Became Baseball’s Secret Weapon to Boost Attendance
Brand Marketing
Throughout the course of a baseball season, MLB teams give away a ton of promotional swag at select games: From replica championship rings, to T-shirts and jerseys, to tote bags, [...]
With Verizon Deal, Yahoo and AOL Are Finally Together
Performance Marketing
Yahoo's long, winding and rocky road has finally come to its conclusion.
Why the San Francisco Giants Are Baseball’s Marketing MVPs
Brand Marketing
If recent history is any guide, it's the San Francisco Giants' "turn" to win the World Series this year. For the past six years, the team has won the series [...]
After This T-Ball Player’s Dance Went Viral, Bank of America Is Making His Big-League Dreams Come True
Brand Marketing
Three-year-old Cooper Buell probably never dreamed that his adorable celebratory dance during his Little League T-ball game would lead to a meeting with two Major League ball players. But after [...]
This Week’s Must-Haves: a Friendly Robot That Teaches Kids to Code
Brand Marketing
This week, the Adweek staff is highlighting glowing sneaker clip-ons, a denim trucker jacket and an umbrella that syncs with your smartphone. Take a look!
This Kansas City Agency Created a Smart Baseball That Doubles as a Digital Time Capsule
Performance Marketing
With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday.