How Bobbleheads Became Baseball’s Secret Weapon to Boost Attendance

Throughout the course of a baseball season, MLB teams give away a ton of promotional swag at select games: From replica championship rings, to T-shirts and jerseys, to tote bags, magnets and garden gnomes. If you can name it, a baseball team has probably given it away. But perhaps one of the most ubiquitous, and sought after, tchotchkes is the bobblehead.

Under Armour Will Become MLB’s Exclusive Uniform Provider

Under Armour just scored a major marketing home run with the announcement that it will become the official uniform provider for Major League Baseball, starting in 2020. It's the first professional league uniform deal for the brand.

How Brands Took to Twitter to Celebrate the Cubs’ First World Series Title in 108 Years

The Chicago Cubs not only had millions around the world rooting for the title-starved club to finally break through and end its 108-year World Series drought, but it also had the impassioned support of many brands.

MLB and AwesomenessTV Are Teaming Up for a Scripted Rom-Com Series

Major League Baseball is having a hand in more scripted shows these days, from its partnership with Fox on the baseball drama Pitch this fall to a new original series with AwesomenessTV.

With Verizon Deal, Yahoo and AOL Are Finally Together

Yahoo's long, winding and rocky road has finally come to its conclusion.

Why the San Francisco Giants Are Baseball’s Marketing MVPs

If recent history is any guide, it's the San Francisco Giants' "turn" to win the World Series this year. For the past six years, the team has won the series three times, every other year: in 2010, 2012 and 2014. But the Giants' winning record isn't the only reason fans have embraced them.

After This T-Ball Player’s Dance Went Viral, Bank of America Is Making His Big-League Dreams Come True

Three-year-old Cooper Buell probably never dreamed that his adorable celebratory dance during his Little League T-ball game would lead to a meeting with two Major League ball players. But after a family member's Twitter post of Cooper's dance went viral, appearing on ESPN's SportsCenter and CBS Sports, that's exactly what happened.

This Week’s Must-Haves: a Friendly Robot That Teaches Kids to Code

This week, the Adweek staff is highlighting glowing sneaker clip-ons, a denim trucker jacket and an umbrella that syncs with your smartphone. Take a look! 

This Kansas City Agency Created a Smart Baseball That Doubles as a Digital Time Capsule

With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday.

Can Social Media Help Major League Baseball Get Younger?

Major League Baseball has an age problem. The 147-year-old league is financially healthy, sure, but younger fans are increasingly hard to find.