Specs Who Brian Kenny Age 52
Major League Baseball and the National Hockey League are joining forces. In what is billed as a "groundbreaking new partnership," MLB Advanced Media (MLBAM) is taking over the NHL's Web operations, apps, streaming video and NHL Network in January 2016.
Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place on the all-time home run list.
A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor.