This Is What the Digital Election Looks Like
Performance Marketing
The digital election. The Twitter election. First we speculated, then we declared it to be true.
Obama Still Outgunning Romney in TV Ads
President Barack Obama's campaign is still outgunning Mitt Romney's in TV ads, in both volume and in spending, by more than 2 to 1. From April through Oct. 29, the [...]
Mr. Burns Endorses Mitt Romney
Creativity
With only a few days left, Charles Montgomery Burns has declared his presidential endorsement for none other than Mitt Romney.
Obama Dominating Web Down the Stretch
Performance Marketing
As the presidential campaign trudges into its waning hours, the embattled Mitt Romney and Barack Obama election teams are ramping up their on-the-ground efforts while still flooding local and national [...]
Ace Metrix Scores Most Effective Ads of Election
If there was any doubt that PACs and other outside groups wield big influence in this presidential election, check out Ace Metrix's top 10 most effective presidential ads among independent [...]
Political TV Ads Shatter Records
Brand Marketing
Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third [...]