Mitt Romney

Nate Silver’s FiveThirtyEight Resurfaces Just in Time for March Madness

Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in the tourney.

Nate Silver Dumps New York Times for ESPN

The New York Times has let statistics wunderkind Nate Silver slip from its grasp, much to the delight of ESPN and ABC News.

Twitter Hikes Promoted Trend for Super Bowl

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that sometimes resembles a digital campfire fo

Here’s One Advertiser Who Swears Mobile Ads Work: Obama

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operative

Issue Ads to Go Into Overdrive

So long, Mitt. Hello, “Got Debt?” Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of legislative-issue messaging that’s expected to emerge in the coming weeks and months.

Romney’s Guy: No Apologies

Jim Ferguson has a newfound appreciation for the rigors of presidential politics, having just spent a year as a full-time creative director on Mitt Romney’s campaign. Along the way, the former creative leader at DDB and Young & Rubicam worked long days, produced hundreds of ads and endured the brickbats of online critics, including his brethren in advertising.

So Much for 2008: Election Shatters Digital News Records

It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election.

LDS Church Pulled Ads During Romney’s Run

In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely HBO's

Decision 2012: The Good, the Bad and the Funny

In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President Obama.

Weeklies Ready Obama Election Coverage [Updated]

Now that the presidential race is finally over—without being dragged out for days as many had feared—weekly news magazines can decisively plan their Obama victory covers. In some cases, that will also mean scrapping a pre-prepared Romney cover.