Mistress

IMAX’s Beautifully Shot Campaign Reminds You of Everything You Love About the Movies

Why do you love movies? Maybe it's the thrill of an action-packed fight sequence. Or maybe you love a good underdog story. Whatever it is that you love about movies, IMAX aims to capture it in its thrilling new global campaign.

The World Surf League’s First-Ever Ad Likens the Volatile Sport of Surfing to Chaos Theory

To distill the unpredictability and drama of competitive surfing, the World Surf League has launched its first global campaign, "You Can't Script This," anchored by "Chaos Theory," a 90-second spot from ad agency Mistress. 

Meet the Ridiculously Cute Pets That Come to Work at L.A.’s Canine-Crazy Ad Agencies

Striking that perfect work-life balance can be quite the challenge for those of us with little ones at home, their slobbery faces pressed up against the window, waiting for mom or dad to get home and give them some love—before they take it out on a favorite pair of shoes or all over that new rug.

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional dead end at best and career suicide at worst.

VH1’s New Ad for Dating Naked Is All About Jumping Naked (in Super Slow Motion)

Coming up with fun ad ideas for a show like Dating Naked isn't exactly Pluto-level rocket science. You think of fun things naked people can do besides dating, and you film them doing it. Then you blur their privates and watch the YouTube count rise.

Infographic: Your Guide to Having a One-Night Stand at SXSW

Are you in Austin this week mostly just to bag a few one-night stands? Luckily, ad agency Mistress has come up with the ultimate guide to casual sex at the festival. (This is quite fitting, given the agency's Ashley Madison-ish name.)Whatever your preferred meaningless-intercourse partner—the millennial marketer, the teen CEO, the lifehacker, the "Christian Grey venture capitalist," the cause marketer—this infographic will teach you how to seek them out, and find their weak spots.

Infographic: How to Tell Client Tricks From Treats This Halloween

Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a treat. It's notoriously hard to tell sometimes.

Meet the Agency That Dreamed Up Life-Size Hot Wheels

It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a new demographic, the team members minds went immediately to stunts.Big ones.

This Sweet Video of People Dancing Naked in Public Will Charm Your Pants Off

Who feels like getting naked and dancing through the strees of Los Angeles? Wait, don't answer until you've watched this.

Venables Bell Wins Skyy Vodka

After 15 years with Lambesis, Skyy Vodka has found a new home.The brand has awarded its creative businenss to Venables Bell & Partners after a review, the agency confirmed. Skyy's media spending is expected to rise next year to an estimated $30 million.