Look at your smartphone. Scroll way down in the apps. See those five social TV apps you never use, or maybe the one you do use and the four you haven’t opened in months? What happened to those guys, anyway?
If you've ever watched a TV show and reached to look up something on your smartphone, social TV startup Miso is unveiling what may be the most seamless way to get your answers—and in the process, it's offering a persuasive response to the question, "Why bother with all these social TV apps?"
Social TV websites and apps may still be in their early, experimental phase, but they're already drawing decent-sized venture rounds. Miso, a startup that already had the backing of Google Ventures and Hearst Interactive Media, just announced that it has raised $4 million in new funding.
Social TV startup Miso wants to know what you're watching—and it may have found the perfect way to find out, through a just-announced partnership with DirecTV.