Tomorrow’s CMO Will Be Plugged Into the Entire Marketing Cycle
Brand Marketing
The checkout screen at the gas station knows more about you than you think.
AdColony Knows the Secret to Better Click-Through Rates
Brand Marketing
Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices
Brands Brace for Deluge of New Domains in April
Brand Marketing
The launch of hundreds of new top-level domains, such as dot-app, dot-music, even dot-sucks, is only two months away, and skittish advertisers are bracing for a return to the Web’s [...]