Football season is almost here, and for Minnesota Vikings fans it also means there's a new Vikings-themed scratch-off game from the Minnesota Lottery to help kick team spirit into high gear.
The Minnesota Lottery wants more young people—the ones who use their smartphones to do everything from ordering a pizza to paying friends for movie tickets—to buy more lottery tickets. The problem?
You know that dream you have after eating too many corn dogs at the ballpark—the one where animal puppets play banjos, washboards and jugs as they sing the praises of the Minnesota Lottery with ex-professional baseball players? C'mon, it can't be just me. Former Twins greats Bert Blyleven (above) and Kent Hrbek warble along with skunks, woodchucks, gophers, squirrels, deer and other assorted wildlife in these likably looney spots from ad agency Olson. There's a pie-thieving bear in the spot with Hrbek, who looks pretty ursine himself—and full of pie—these days. (I guess he's a bearitone. Ha ha! OK, that was a balk.) The mounted bass sings along—nice touch! These commercials play like '70s Saturday morning kids' shows—The Magic Garden and The Bugaloos flash back to mind—though that hippy-era stuff was even more drug-tinged than this furry freakout. The whole crazy-critters approach may seem to strike an odd note, but for this particular client, it's a natural. Second spot after the jump.
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