Minnesota Lottery Rallies Vikings Fans for an Epic Battle in Ad for Its New Scratch-Off Game
Brand Marketing
Football season is almost here, and for Minnesota Vikings fans it also means there's a new Vikings-themed scratch-off game from the Minnesota Lottery to help kick team spirit into high [...]
Lottery ads know you’ll squander the money
Creativity
What kind of mega-millionaire would you be? Colle+McVoy and the Minnesota Lottery pose the question in three new ads. For me, harems and solid-gold tracksuits spring to mind, as they [...]
Hamsters earn some scratch in lottery spots
Creativity
Again with the hamsters! They were gigantic in ads for the Kia Soul, psychotic in that Swedish electronics campaign, and formed a jazz band for Drench water. Now, thanks to [...]
Colle+McVoy gets in character for Monopoly
Creativity
Like the Minnesota Lottery itself, Colle+McVoy is always changing games. Its creative approach for the client has varied wildly from campaign to campaign. Now, the agency throws everything against the [...]