Ad of the Day: Mini Brings Its ‘Defy Labels’ Campaign to the Olympics in Style
Brand Marketing
Rejecting derogatory labels and refusing to let other people's prejudice hobble your success is the theme of BMW Mini's Olympics push from Butler, Shine, Stern & Partners.
Mini’s Adorable Tiny Camping Caravan May Be the Coolest Vehicle Never Made
Creativity
Mini is making the most of the summer season by introducing three incredible concept cars specially designed for campers—though you can't buy any of them (yet). And if they seem [...]
Ad of the Day: Mini
Brand Marketing
Mini's name—and signature characteristic—is an asset or a fault, depending on who you ask. Great for city parking. Not great for hauling lumber. Tiny and cute. Not towering and impressive.
Nine Very Olympic Ads for the 2012 London Games
Brand Marketing
Taxi Auctions Off Its 2008 Mini Coupe After Losing Account
Creativity
After 10 years together, Taxi in Toronto and BMW Mini have parted after the agency declined to participate in a review for the Canadian account, eventually won by Anomaly. Remember [...]
The Spot: A Mini Masterpiece
Brand Marketing
GENESIS: Mini's whole marketing goal is to get butts in seats for test drives, since people who drive one tend to buy one.