Mindshare Wins General Mills With Array of Ideas for Paid, Owned, Earned and Shared Media
Brand Marketing
Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new U.S. partner.
Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest
Brand Marketing
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending [...]
These Are the Big Brands Advertising on Apple’s New Music Service
Performance Marketing
McDonald's, Nordstrom, Home Depot and Walgreens are some of the brands currently running ads on Apple's new streaming service that launched June 30.
Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny
Performance Marketing
During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars [...]
Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency
Brand Marketing
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative [...]
5 Mobile Ad Players That May Be Acquisition Targets
Performance Marketing
AOL is reportedly in talks to buy mobile ad network Millennial Media for $300 million to $350 million, which would let AOL sell ads within thousands of apps and give [...]