Mindshare’s Content Guru on What It’s Like to Be a Creative in a Media Agency
Brand Marketing
Specs Current gig Co-president, Mindshare Content+ Entertainment N.A. Age 39 Twitter @gvmanago
5 Ways Marketers Are Already Putting Sensors to Work
Performance Marketing
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
Unilever Concludes Its Global Media Review and Shifts Some Assignments
Brand Marketing
One of the year's biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall.
PediaSure Is on the Lookout for a Media Agency
Brand Marketing
Yet another big advertiser has thrown its media business into review: Abbott Laboratories is gearing up for a competition that will begin early next year, sources close to the client [...]
KitKat’s New Billboards Are Truly Touching: They Give You a Free Massage
Creativity
Talk about a touchy-feely campaign! To promote KitKat's launch in Colombia, J. Walter Thompson and Mindshare installed 20 billboards in the capital city of Bogota. That may sound like a [...]
General Mills Awards Global Media Duties to Mindshare
Brand Marketing
Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan.