Mindshare

Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data

Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million users.

Mindshare Wins Media Agency of Record Duties for Tyson Foods’ Marquee Brands

Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand.The move amounts to a consolidation for the food giant, which has existing relationships with other WPP agencies including Ogilvy and Y&R.

Meet the 12 Most Successful Media Agency Execs in Southern California

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

Here Are the 11 Olympic Sports That Viewers Are Most Excited About Watching

If you wanted to watch every Olympic event being carried across the NBC universe, it would take 281 days. That's because the networks and digital platforms of NBCUniversal are carrying an unprecedented 6,755 hours of programming from the Summer Games in Rio.

Mindshare Wins Glass Lion for Creating India’s First Transgender Pop Band

In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop band, the 6 Pack Band, in partnership with tea brand Brooke Bond Red Label.

Heineken Launches Global Search to Find a Second Media Agency

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer.The Netherlands-based company has been working with Starcom Mediavest Group since 2012, when it consolidated work handled by 14 worldwide agency partners into one relationship with the Publicis Groupe media network. 

Carat USA’s Chief Client Officer Is Taking on the Job of President, Too

Carat executive Michael Epstein is now the media network's U.S. president and will also maintain his current responsibilities as chief client officer.

Infographic: What Consumers Are Really Looking for in a Wired Home

The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in a wired household?