Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
Performance Marketing
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.
Here Are the Top 100 Brands in the World
Performance Marketing
After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most [...]
Why It’s So Hard for Brands to Get Noticed on Amazon
Performance Marketing
Brands have a love-hate relationship with Amazon. But exclusive new research shows that even marketers that embrace the site face an uphill battle in grabbing shoppers' attention. New York-based Millward [...]
Mobile Video Study Claims Better Performance Than TV
Performance Marketing
A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if [...]
Social and Native Ads Are More Effective Than Email, Study Says
Performance Marketing
Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.
Infographic: Home Improvement Shoppers Use Online Video More Than TV
Performance Marketing
Tremor Video commissioned Millward Brown Digital and