Millward Brown

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

Google Beats Out Apple as the World’s Most Valuable Company at $229 Billion

Alphabet—Google's holding company—is also the world's most valuable alpha dog.

3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising

Nonprofits rarely have the luxury of big advertising budgets, and it's not often they get a chance to analyze whether their ads are working. But a new study may help shed some light on the kinds of ads that actually help drive donations.

Snapchat Inks Nielsen Deal and Signals That It’s Taking Ad Performance Data Seriously

Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked for. 

From Teens to Adults, Everyone’s Now Watching Online Video as Much as TV

Globally, people are spending as much time watching online video as they spend watching TV, according to a new report from Millward Brown.

Here Are the Top 100 Brands in the World

After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most Valuable Brands study.

Why It’s So Hard for Brands to Get Noticed on Amazon

Brands have a love-hate relationship with Amazon. But exclusive new research shows that even marketers that embrace the site face an uphill battle in grabbing shoppers' attention. New York-based Millward Brown looked at how likely customers are to see products beyond the first page of search results on Amazon.

Mobile Video Study Claims Better Performance Than TV

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means being associated with annoying clips.

Social and Native Ads Are More Effective Than Email, Study Says

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.

Infographic: Home Improvement Shoppers Use Online Video More Than TV

Tremor Video commissioned Millward Brown Digital and