How a Web Series About Tradition Helped a Beer Brand Reach Millennials
Woven Digital wants to make handcrafting look cool again with its Web series Human, produced in partnership with MillerCoors.
J’Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes
Performance Marketing
Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last [...]
Miller Lite Enlists Twitter for First-Ever User-Generated Commercial
Performance Marketing
MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest.
MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live
Performance Marketing
If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you.
Miller Lite Exits Saatchi & Saatchi
Brand Marketing
The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. [...]
FX Networks, MillerCoors in 3-Year Partnership Deal
The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the [...]