Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both.
On a sunny January day, a young mother strolled along New York's West 107th Street, explaining a strange phenomenon to her son. Before cellphones, there used to be these things along the sidewalks you could put a coin in and make a telephone call from, she told her bewildered child. She might as well have been describing a wringer washing machine.
New York is a metropolis where residents take pleasure in walking from neighborhood to neighborhood, exploring the plethora of sights and sounds the city has to offer. In the coming weeks, New Yorkers can add a bit of digital music to their adventures, courtesy of Coors Light, which is testing interactive ads via tech-enhanced kiosks in several Manhattan sidewalk locations.
Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S.
MillerCoors has started making internal leadership changes after the larger SABMiller agreed to merge with AB InBev in a $104 billion deal and sell its stake in the MillerCoors venture.
Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company.
Anheuser-Busch InBev, the world's largest beer company, and SABMiller, the world's second largest beer company, won't be combining forces to create one giant beer company—yet.
72andSunny has won the competition for MillerCoors' creative assignment, marking the agency's return to the beer category.
Woven Digital wants to make handcrafting look cool again with its Web series Human, produced in partnership with MillerCoors.
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.