In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10 list of improvers in consumer perception for July. Coming in at No.
American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume.
Draftfcb's campaign for Miller Lite in which Sopranos star Frank Vincent offers "protection" to bartenders and convenience-store clerks has been yanked off the air because some Italian American groups claim […]
Even Windell Middlebrooks, the Miller High Life delivery guy, has trouble being funny in just one second. He's asked to do so in MillerCoors' new campaign from Saatchi & Saatchi. […]