Catching a Buzz

In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10 list of improvers in consumer perception for July. Coming in at No.

Brewers Tap Hispanic Consumers

American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume.

Lite’s mafia campaign sleeps with the fishes

Draftfcb's campaign for Miller Lite in which Sopranos star Frank Vincent offers "protection" to bartenders and convenience-store clerks has been yanked off the air because some Italian American groups claim […]

High Life guy tries out one-second comedy

Even Windell Middlebrooks, the Miller High Life delivery guy, has trouble being funny in just one second. He's asked to do so in MillerCoors' new campaign from Saatchi & Saatchi. […]

Miller Lite goes back to the well in new ads

MillerCoors goes back to the future, tweaking the current Miller Lite NFL campaign by adding the tagline, "Great taste, less filling." The slogan harkens back to the 1970s and ’80s, […]