Miller Lite Hits the Bodega for Indie-Style Ads About Neighborhood Characters
Creativity
Silver Man—a dude in a top hat and glasses, every inch of him coated in silver paint—really shines in TBWA\Chiat\Day's new campaign for Miller Lite.
Miller Lite Got 180,000 Summer Photos From Fans, and Picked 7 for This National TV Ad
Creativity
Earlier this year, Coca-Cola rolled out its first TV spot made completely with user-generated content. Now, it's Miller Lite's turn to shine the spotlight on its fans.
Miller Lite Says It Caused the Flirting That Led to the Sex That Created You
Creativity
Miller Lite was officially launched in 1975, around the time baby boomers were dating, coupling, marrying and copulating (though not always in that order). As this new ad points out, [...]
Miller Lite Enlists Twitter for First-Ever User-Generated Commercial
Performance Marketing
MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest.
Miller Lite Exits Saatchi & Saatchi
Brand Marketing
The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. [...]
FX Networks, MillerCoors in 3-Year Partnership Deal
The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the [...]