What does Starburst's classic "Bus Station" commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product name—a gag that Lisa Topol used to great effect in crafting the latter spot when she was a creative director at Being in 2012.
Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country. Who says service is dead?
Before they made it big on television, lots of actors honed their skills, and earned their keep, by appearing in commercials. Adweek asked several TV stars to recall the most memorable ads they ever acted in: the good, the bad and the ones that never made it to air. Fred Savage, Chevrolet Blazer
Bill Backer, the ad giant behind the world's most famous ad, Coca-Cola's "Hilltop," which had a prominent role in the finale of Mad Men, died on Friday. He was 89.
Less than two years after choosing TBWA\Chiat\Day, Los Angeles, as lead creative agency for the best-selling Miller Lite brand, parent company MillerCoors has tapped the agency's sister shop 180LA for lead creative duties without a review.
Here's a fun Christmas stunt from Miller Lite. Thanks to the brewer, a giant ugly-holiday-sweater billboard, handwoven out of actual yarn, now adorns a corner of New York's Times Square.
Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has […]
Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite marketers recently noticed that growing social audience, it crafted a campaign that zeroes in on millennial dudes.
Silver Man—a dude in a top hat and glasses, every inch of him coated in silver paint—really shines in TBWA\Chiat\Day's new campaign for Miller Lite.
Last year, Miller Lite brought back its classic "It's Miller Time" tagline and retro packaging with a Twitter campaign that turned social photos into a TV commercial.