The Making of a ‘Perfect’ Mobile Ad
Performance Marketing
The Verve whitepaper, “The Rise of Mobile Prodigies™: Millennials, Gen Z and the Future of Mobile Marketing," provides some useful insights on engaging younger cohorts on smartphones (Millennials now have [...]
Infographic: How Millennials and Baby Boomers Consume User-Generated Content
Brand Marketing
From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to [...]
Will Millennials Fully Experience the Analog Revival?
Performance Marketing
Analog is back. It’s hip, it’s retro and it’s hot in film photography, print books and paper notebooks. But will the embrace of tactile, non-digital media among Millennials extend to [...]
WAM! 3 Consumer Segments That Drive Growth
Performance Marketing
With consumer spend hitting sporadic highs and lows, marketers are looking for segments of the population that show promise. And, who can blame them? There is news of consumer confidence [...]
Infographic: Multicultural Millennials Take Brand Loyalty Seriously
Brand Marketing
Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it [...]
Business IS Personal, and Other Leadership Rules
Performance Marketing
“Business is one of the most human things in the world,” Simon Sinek said early on in his presentation during &THEN. He shared that when he hears someone say, "It’s [...]