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Malls Bank on Experiences for a Successful Holiday Season

Performance Marketing

The holiday shopping season is in full swing! Where are consumers expecting to spend most of their shopping time? Not at a mall, according to the Synchrony Financial "2017 Pre-Holiday [...]


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Streaming Video Will Beat Addressable TV to the Punch

Performance Marketing

For years we've been hearing about addressable television, the ability to target TV ads to individual viewers much like you would online ads with targeting, and potentially even retargeting. But [...]

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Millennial Irony: Now They Eat Out Too Much

Performance Marketing

Two weeks ago, I blogged and did a video about the report that Millennials are "killing" casual dining restaurants. The whole idea sounded like something made up by a fired [...]

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If Millennials ‘Kill’ You, You Had It Coming

Performance Marketing

Last week, Millennials were blamed for “Killing Casual Dining” restaurants like Ruby Tuesday and TGI Fridays (for Instagram, no less). And before that, it was napkins, and the institution of [...]

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How Do You Market to Perennials?

Performance Marketing

Gina Pell, content chief at The What, was looking for a new way to look at people, beyond their birth year, calling it "so antiquated ... so 20th century." So [...]

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Don’t Ignore Baby Boomers

Performance Marketing

Quick quiz: Which generation is huge in size, interested in experiences, loves to travel, owns digital devices and is active in social media? Millennials? No, it’s actually Baby Boomers. Surprised? [...]