If you want to see how much media factors into the lives of millennials, look no further than the latest Brand Intimacy Report. Independent agency MBLM, which is just out with its 2017 report, said its ranking is the "largest study of brands based on emotions." And this year, 93-year-old Disney tops the list.
Marketers and consumers alike are reeling from a year of deep division and chaos. "WTF just happened?" is the first question we're asking ourselves followed by, "Where do we go from here?"
From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely.
Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it comes to loyalty, multicultural millennials give as much as they get," said Buzz Marketing Group CEO and founder Tina Wells.
Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing.
Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo.
Bobby Hobert recently graduated from a small business school outside of Boston. Like many college students before him, his post-graduate plans were a little murky. "Everyone was talking about what they were doing next," he says. "At 22, I still haven't necessarily found what it is I want to do with my life."
The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel.&nb
Beer ranks among the most popular categories in the artisanal foods craze sweeping the U.S. over the last decade. The craft beer vertical, meaning beer produced by small, independent brewers using innovative techniques and ingredients, is so saturated with brands and brews that often a barrier exists at the points of purchase.
It's taken four years for Snapchat to become a bigger part of people's daily lives than Twitter, which has been around for a decade, according to a report this morning.