Twitter’s MoPub Welcomes Facebook’s Mobile Ads Into Its Platform
Performance Marketing
Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into [...]
For Mobile Marketing That Really Works, Just Look to Asia
Performance Marketing
Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years.
iPad Mini Makes Big Impression
Performance Marketing
Ad impressions for the iPad Mini—released on Nov.
Hey Mobile Moms, How ‘Bout a Coke and a Pretzel?
Performance Marketing
Coca-Cola and pretzel seller Auntie Anne’s have partnered on a location-based, back-to-school-oriented mobile ad test in Atlanta.
An IPO for Mobile Ads
Performance Marketing
Mobile ad network Millennial Media just filed for an IPO of up to $75 million.