Backed by Verizon Data and New Targeting Tools, AOL Hires Its First Chief Mobile Officer
Performance Marketing
BARCELONA, Spain—After being acquired by Verizon for $4.4 billion and buying ad network Millennial Media for $238 million la
If AOL Buys Millennial Media, It Will Have Reeled In One of Mobile’s Last Available Big Fish
Performance Marketing
According to a TechCrunch report Wednesday, AOL is in talks to acquire Millennial Media for $300 million to $350 million, which would give the company's mobile business a boost.
Infographic: Here’s What Marketers Need to Know About Mobile Dads
Performance Marketing
You've probably seen plenty of statistics about how moms use their smartphones, but what about dads? Father's Day, after all, is coming up on June 21.
Ad Network Takes Steps to Ensure Consumers Actually See Mobile Promos
Performance Marketing
As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them.
Millennial Media Buys Nexage for $107 Million
Performance Marketing
Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings.
Online Ad Firms’ Stocks Slump Despite Revenue Gains
Brand Marketing
Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to [...]