BARCELONA, Spain—After being acquired by Verizon for $4.4 billion and buying ad network Millennial Media for $238 million la
Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices.
With the proliferation of ad blockers threatening to wipe out not only ads but also content from publishers' sites, AOL chief Tim Armstrong has every reason to be concerned.
After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share.
AOL is reportedly in talks to buy mobile ad network Millennial Media for $300 million to $350 million, which would let AOL sell ads within thousands of apps and give it access to more data and better targeting tools.
According to a TechCrunch report Wednesday, AOL is in talks to acquire Millennial Media for $300 million to $350 million, which would give the company's mobile business a boost.
You've probably seen plenty of statistics about how moms use their smartphones, but what about dads? Father's Day, after all, is coming up on June 21.
As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them.
Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings.
Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to climb 25 percent this year, according to eMarketer, and will r