Goldman Sachs Is Trying to Recruit Millennials by Running Ads on Spotify
Performance Marketing
For its latest marketing investment, Goldman Sachs is spending on Spotify. The financial-services firm started running ads Wednesday on the music-streaming service in the U.S. and U.K. in hopes of [...]
Will the Internet of Things Make Us Dumb?
Performance Marketing
As CES wrapped in early January, all things shiny, cool and tech were on the top of many people's minds, from the consumers who want to buy them, to the [...]
Supremely Better: A Multi-Generational Workplace
Performance Marketing
Personally and professionally, I get a lift from counting among my colleagues Baby Boomers, Generation Xers and Millennials — and I definitely am more aware by encountering, engaging and collaborating [...]
3 Ways to Tap Into What Really Matters to Millennials, and All People
Brand Marketing
Marketers everywhere have been lured by the siren call of the millennial.
10 Marketing Clichés I’d Challenge to a Fight if I Met Them in the Street
Performance Marketing
There you are, minding your own business, when it rounds the corner and rams into you full speed: the copywriting cliché. (It didn't see you coming because it was too [...]