Millenials

Goldman Sachs Is Trying to Recruit Millennials by Running Ads on Spotify

For its latest marketing investment, Goldman Sachs is spending on Spotify. The financial-services firm started running ads Wednesday on the music-streaming service in the U.S. and U.K. in hopes of recruiting younger candidates. The campaign includes a 30-second spot hinting at a few of the roles potential employees might be interested in.

Why Live Video Is Now a Must-Buy for Marketers and Brands

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying glued to your TV. These days, live video delivers two things really well: convenience and emotion.

The 4 Types of Dads Marketers Need to Know This Father’s Day

Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new food memories.

Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men

Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks.

3 Ways to Tap Into What Really Matters to Millennials, and All People

Marketers everywhere have been lured by the siren call of the millennial.