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JCPenney Turns to Kraft’s Debra Berman for Marketing

Brand Marketing

By Christopher Heine

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback.

Brand Marketing

JCPenney Returns to Lead Agency Model

By Andrew McMains

Brand Marketing

JC Penney Cans Ron Johnson, Brings Mike Ullman Back

By Christopher Heine