Mike Ullman

JCPenney Turns to Kraft’s Debra Berman for Marketing

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback.

JCPenney Returns to Lead Agency Model

So much for JCPenney’s multiple creative agency offense.Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the hiring of WPP Group’s Young & Rubicam in New York. The move is return to Penney’s past practice.

JC Penney Cans Ron Johnson, Brings Mike Ullman Back

JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman.