Tara Levine is the new CMO at Deutsch New York as its execs seek to reinvent the office under the agency's new North American leadership team led by chief Mike Sheldon.
When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful. Talking in paragraphs rather than soundbites, a panel of four leaders offered four different visions when Adweek's Lisa Granatstein posed the question at the 4A's Transformation Conference in Austin, Texas.
In Deutsch's succession race, the West has won. The Interpublic agency named Mike Sheldon—Deutsch L.A.'s chief—as CEO, Deutsch North America, with oversight of the L.A. and N.Y. offices.
As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually.
Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services provider.
Last time Deutsch LA looked for a chief creative officer, the agency found its pick in London. This time, the creative chief comes from Boston. Pete Favat, the longtime creative leader of Arnold in Boston, is heading West to lead the 125-person creative department at Deutsch LA. He starts Oct. 14.