Mike O’Malley

Mountain Dew Taps Into Your ’90s Nostalgia By Resurrecting GUTS Aggro Crag

Those who grew up in the '90s—and watched Nickelodeon religiously—are probably familiar with the legendary show GUTS. For those not familiar, the show featured a fake mountain (called the Aggro Crag) that competitors would race up.

Buyers Enthusiastic About Fall TV Prospects

With the first day of Upfronts Week on the books, there’s a palpable sense that the networks have come a long way toward redeeming themselves after last year’s lousy development slate.