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Voice Search Could Become Mainstream Within the Next 5 Years

Performance Marketing

Even though people are pretty accustomed by now to talking into their smartphones, smart watches and other devices like Amazon Echos, voice search is still somewhat of a novelty. However, [...]


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Microsoft Sings a Weird Ditty About Why Macbooks Suck, Just for Fun

Creativity

Microsoft is still getting catty with Apple. This time, in song. A new ad for the Surface Pro 4 pokes fun at the Macbook Air, continuing one of the Windows [...]

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From Microsoft to Self-Driving Cars, Invention Springs From Data

Performance Marketing

In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data.

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How Innovation and Integration Continue to Shape the Future of Marketing

Brand Marketing

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury [...]

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Love, Grit and Hypothermia: The Real Story Behind Xbox’s Insane ‘Survival Billboard’

Creativity

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand [...]

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Why Microsoft Could Challenge Salesforce for CRM Market Share After Buying LinkedIn

Performance Marketing

When Microsoft bought LinkedIn today for $26.2 billion, it essentially married the two biggest names in curriculum vitae.