Microsoft

Microsoft Finds Its Latest Inspiration in This All-Deaf High School Football Team

During this weekend's NFL playoffs on NBC, Microsoft debuted "Football, Teamwork and Technology," an ad featuring the Eagles, the California School for the Deaf's football team. "We're a brotherhood, we're a team," a player signs. Football is among the American sports that strikes an immediate emotional chord. In this case, it's also compelling to see how teamwork and communication—so critical to sports philosophy—play out among the Eagles. It's not something we get to see often. 

How Austin-Based Agency Drumroll Found Its Beat

Specs Who Co-founders Kirk Drummond and Chris Mollo What Ad agency Where Austin, Texas

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase

What can a hot tub that makes its own shopping list tell us about the future of the internet?

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

Microsoft Seeks Unity This Holiday by Gathering Activists of All Stripes for an Art Project

It's been a divisive year. In the interest of making unity a thing again, Microsoft just released "The Art of Harmony," an uplifting piece of work that features real people, from a diversity of cultures and roles, joining forces to create a piece of public art. 

Microsoft Is Challenging Slack With a Chat System Featuring an Army of 85 Bots

Microsoft, as expected at its Office event today, pulled back the curtain on its Slack competitor, which is called Microsoft Teams. Since launching in 2009, Slack has become a popular, real-time chat system for companies and organizations that want employees to communicate in a more seamless fashion than email.

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

Voice Search Could Become Mainstream Within the Next 5 Years

Even though people are pretty accustomed by now to talking into their smartphones, smart watches and other devices like Amazon Echos, voice search is still somewhat of a novelty. However, the role it plays in the overall ecosystem of search does seem to be growing. 

Google, Facebook, Amazon, IBM and Microsoft Team Up to Make Artificial Intelligence Less Scary

The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of companies.Their chief mission is to promote public understanding of AI while developing standards and best practices for researchers to abide by.

How to Fix the Problem When Big Data Fails in Digital Media Planning

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter and food for insects and animals. The leaves fall and return nitrogen to the soil, providing nutrients back to the tree's roots.