Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to deliver more ads through the Microsoft Advertising Exchange and on mobile devices.
Microsoft's new marketing campaign for its Outlook.com email service is tapping into consumers' growing fears that their privacy is being compromised on the Internet. This being Microsoft, it's doing that by taking aim at its prime rival, Google, which scans Gmail messages to target users with paid ads.